Date
6 Mar 2024
VIVO X FOLD 3 Following the successful collaboration with Meidehao for the previous vivo X100 launch event, SBF was once again designated to handle the stage visual effects and live directing for the launch of the new product - vivo X Fold3. The vivo X Fold3 foldable smartphone series launch event took place on the evening of March 26th at the Shanghai World Expo Center. Alongside the vivo X Fold3, there were also the vivo X Fold3 Pro, Pad, and TWS 4. The main focus of this foldable phone release is on being the industry's lightest and thinnest foldable phone, with exceptional battery life and overall reliability, coupled with strong performance.
From pre-production to the final cut, we spent a total of three months, paying meticulous attention to every detail. To ensure that the concept of "so light yet so strong" could be effectively conveyed in the videos, we embarked on a creative exploration journey. By utilizing 3D modeling, camera movements, compositing, and rendering techniques, we ultimately completed two main videos - the countdown opening video and the product showcase video, along with numerous other smaller clips, totaling 10 videos.
Countdown Various dynamic environments continuously shift and change, offering an immersive experience that emphasizes the product's smoothness and tranquillity through visual and auditory elements. Opening Drawing inspiration from nature's symbols of lightness and resilience, intricate details on both macro and micro levels harmonize, juxtaposing the notions of lightness and strength, reflecting the essence of the product being "powerful yet lightweight." Smooth folding visual effects enhance transitions, reinforcing the product's iconic symbols.
Product Reveal Utilizing the thinness of silk as a metaphor for the phone's appearance of being large, light, and thin, traversing between the urban landscapes of Shanghai.
During the production of the videos, SBF faced significant challenges. From seamless scene transitions to ensuring realism on a stage spanning 68 meters, coupled with numerous compositing scenes, every obstacle was overcome through perseverance and teamwork. Additionally, we had the support of a multinational team spanning Beijing, Malaysia, and Germany (StyleFrame Studio). Despite language barriers and time zone differences, we overcame everything and successfully completed this task together.
- Early Stage Test Frames -
Last but not least, we are grateful to our client - vivo and Meanwell for their trust in us. Time and time again, they have given us the opportunity to execute each of their grand launch events. As the curtains closed on a successful event, SBF Productions looks to the future with optimism and excitement. With a project spanning over two months and garnering praise from clients and audiences alike, we extend our gratitude to all team members who contributed to this momentous achievement. As we bid farewell to one chapter, we eagerly anticipate future collaborations and the opportunity to continue pushing the boundaries of creativity and innovation.
VIVO X FOLD 3 LAUNCH LAUNCH EVENT 2023 Brand: VIVO Agency: Meanwell E. Producer: David Ran E. Creative Director: Kaism Lim Project Manager: Kaylee Tee Production Producer: Kaylee Tee, Shukri Assistant Producer: Nora Content Creative Team Creative Director: Madnas & Azhan Art Director: Xiang Pre-Pro Support: Azhan, KC, Busra, Minmin Stage setup: Syazwan Music: AK Production Team Countdown & Opening CG Lead/ Main Comp: Madnas & Azhan 3D Artist: Ming, Dai, Zi Qing, Rafif, Firdaus, Danish, Taozi Simulations: Styleframe Studios Compositor: Min min, Yie Soon, Syazwan, Azhan, Madnas Product Reveal Film CG Lead / Main Comp: Zhen Yu 3D Lead: Kee, 3D artist: GML, Taozi Compositor: Kee, Zhenyu Warm up & Transitions CG Lead/ Main Comp: Min min & Dai 3D Artist: Dai, Zhou Zhi Compositor: Min min Mingle Area CG Lead/ Main Comp: Fukun On site Team Show Director: David Ran Show Team Member: Jason Kirby, Kaylee Tee, Abbie, Fannie On site Producer: Shukri